Approach

Delve within
Using clean questions that take the conversation inwards, digging beneath the surface i.e. questions that use the participant’s own words, those that require an internal search for the response and in so doing produce more than one answer.

Bringing out the emotional, in particular, as well as the practical.

Questions that challenge and test but always in a thought-provoking and comfortable way for participants.

Some people are more verbal, some are more visual so it’s often necessary to use a mix of techniques to enable people to access and express their core values and beliefs.